The Elite Advisors Conference is a yearly event held by Canada Protection Plan for the top advisors. It is an opportunity for networking, business sessions, and some fun in the sun at a tropical location. In 2022, the event was held in Punta Cana in the Dominican Republic.
For the visual theme/logo, we used Grenadine MVB. I wanted a font that was bold, but fun, so the softer curves and angles helped give it a bit of that rustic look and feel. For the brochure and printed collateral copy, we used Whitney and Whitney Condensed, which align with the Canada Protection Plan's branding and is used on all their print collateral.
Every year, we would try to come up with a distinct visual theme to keep things fun. This also allows the marketing team to play outside of the established CPP and Foresters brand guides just a bit. The visual aesthetic we landed on for 2022 was surf/beach brands from the late 80's. We took a lot of inspiration from brands like Ocean Pacific and Ron's Surf Shop. The result is the design below. We have the design in both English and French.
